A pop-up restaurant is more than just a catering business on the wheels. Started in the 1960s as supper clubs, pop-up restaurants have seen a revival. As their name implies, pop-ups often occur for a limited time only in unexpected places like parks to malls, or factories to warehouses; wherever there is enough space, these restaurants pop up!
Most chefs open a pop-up restaurant as a way to showcase their skills to a broader audience, maybe attracting future investors to a restaurant. The restaurant setting looks excellent with colorful lights, neatly stacked tables, chairs, and other assets, as well as the right kind of music to create an entertaining environment. The fresh food served in these restaurants having no difference in taste as compared to the other restaurants.
This concept is becoming increasingly popular in the west at the beginning of this millennium and spreading throughout the world in no time … Still, among many, it is one of the most successful and enjoyable dining experience! According to the FORBES magazine, pop-up restaurants are one of the top-5 restaurant trends of 2019.
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So, by considering these facts, let’s quickly figure out some exciting things about pop-up restaurants that are adding their popularity with every passing day.
- The Paradise of the Foodies
Because most pop-up restaurants have minimal menu choices, foodies are the primary target. These are people who prefer to try new things that are sometimes rare. Many pop-ups promote by word of mouth or by invitation only, providing catering to people who enjoy specialized dining.
- Dinner Is Served
People love to go to the pop-up restaurants where they can enjoy a unique, innovative eating experience. Your pop-up food menu ought to be original — something you can’t even find at any local restaurant. A price fixed menu or a minimal menu is ideal due to the limited nature of most pop-up kitchens. A five, six, or seven-course meal is served by some pop-up restaurants— no option.
- Costs of Pop-up Restaurants
While much cheaper than a traditional restaurant, a pop-up restaurant still needs several thousand dollars to open. The total cost will depend on the pop-up size and the quantity of equipment required.
- Pop-up Restaurant Anytime, Anywhere
The incredible thing about this type of restaurant is that it can open almost anywhere. Pop-ups are located in abandoned warehouses, gardens on the ground, or in an old barn, to name a few. Another alternative for a pop-up restaurant location can be an existing restaurant. Renting a diner, for example, that only serves breakfast and lunch. The diner’s owners get a percentage of the profits to cover water, sewer, electricity, gas, and any other related expenses. The benefit of having a pop-up restaurant in your own restaurant is the uniqueness that brings in new clients.
- Cater to Your Customers
After the logistics have been nailed down, the success that pop-ups have with customers is overwhelming. Huffington Post reports that people love pop-ups; they love edgy food, diet menus, and exclusivity as well as “underground,” feels. Filled with popular and chaotic food, pop-ups deliver not only tasty food to customers, but also add great experience in your meal plan. Their trendy “new” cuisine is appealing to the masses of consumers. So, you must experience the food item of these restaurants.
- Pop-Ups Can Attract Investors
Many professional chefs open their own pop-ups to create their own culinary reputation as the short-term nature of a pop-up enables chefs to have complete freedom and creativity in the kitchen. Others open a pop-up restaurant to check the concept of a restaurant, using it as an avenue for both investors and the public to try it out.
- Social media and Pop-ups are perfect together
Including food trucks, most pop-up restaurants are using social media as their primary means of marketing. In platforms such as Facebook and Twitter, specials are posted at night. Invitations to your pop-up can only be given through social media sites.
- Collaborates with other businesses
Pop-ups working with other local small businesses make consumers happy and want more. Don’t you get instant happiness when your favorite bakery collaborates with your favorite burger? Definitely, you would love to enjoy that. Make your pop-up interest by approaching out to other local businesses to give a fantastic experience to your customers.
Pop-ups are under-engaged. You don’t have to sale or mortgage your house or even abandon your day job. You offer an opportunity to do something else and see if you want to enter the restaurant business in the future. A pop-up restaurant is much like a big event, except it’s going on for days, weeks, or even months. You have to carefully plan the logistics. For instance, how will you keep your food warm and cold before and during the rush for dinner? The distribution of supplies and equipment and understanding how much food to purchase for each night is another logistics to remember.
However, you can’t deny this fact that pop-up restaurants are hot trending of 2019 restaurant ideas. So, if you are thinking to invest in this restaurant, then surely, you’ll get high in your future business goals.