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The Color of Candy: A Feast for the Senses

The Tide Pod Challenge was a viral internet phenomenon a few years ago. The Tide Pod Challenge began as a joke and grew into a huge sensation as young people recorded themselves using the detergent packets. It was absurd, just like many other internet trends. However, it did reveal something about Tide Pods. They looked almost candy-like. They are small and bite-sized with bright colours and a shiny, smooth surface. The shape is gentle and rounded. According to anthropologists, Tide Pods have all the sensory cues that make it tempting to eat.

Even though laundry detergent is unhealthy and doesn’t taste very good, it’s amazing that candy can still be a tempting option for people. To make their product irresistible, candy designers use shape, texture, and color.

Candy Colors

The color is probably the most important thing about candy. Candy shops capitalize on this by creating eye-catching displays that children and adults love. You’ve probably read our blog about the power of color. Color has a powerful effect on our emotions and moods. The color of the candy can also indicate what its flavor will be. It sets expectations. Most candy has little to no relationship between taste and color. This allows manufacturers to make more, surprise us with flavor combinations and create seasonal colors for holidays such as Christmas and Halloween.

Consumers want bright, vivid colors today but also want natural candy food color solution. This presents a unique challenge for candy makers and confectioners. Natural food colors, such as those made from matcha, beets, or turmeric, can have many disadvantages for both consumers and companies.

  • They are less consistent.
  • They have a shorter shelf life
  • There are fewer colors available
  • They are sensitive to heat, pH, and oxygen.

Labeling natural colors can also be difficult. This article explains that if spinach is added to a soup to create a green color, consumers will be able to accept the ingredient on their food labels. The consumer will negatively react if spinach is added to a jelly bean to make it a green color.

Many industries are driven by the desire to have vivid, appealing colors and organic and natural. Companies are actively seeking technologists and chemists who can create new coloring candy.

Candy Packaging

Candy packaging is the coup de grace if color and shape impact the consumer’s perception. To get the best response, candy packaging must appeal to the inner child as much as the content. Consumer behavior analysts closely monitor every stage of marketing and packaging to ensure the best possible results. Packaging engineers, graphic designers, and brand managers all work hard to create packaging as appealing as possible. They also develop new initiatives to make packaging more natural and sustainable.

The unique value proposition that candy offers to consumers is unmatched. Candy’s association with childhood, play, and fun makes it appealing to all ages. Its affordable price means that people can “treat themselves” both in times of stress or struggle and in times of joy and celebration. Candy will continue to become more sophisticated in design, packaging, marketing, and marketing, making it even more appealing. Candy is a stable career option with great growth potential and opportunities for exciting work. Foodrgb can provide more information on staffing and recruitment for natural candy food color supplier.

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